ABOUT Dhiraj Sons

Every business has
a beginning..

Ours started with a small kirana shop in Surat in 1962 — built on a simple idea: provide good products, fair prices, and honest service to the community. In those early days, the store was more than just a place to buy groceries. It was a neighborhood hub where people came not just to shop, but to connect.
  • constantly improving how people shop for food and household essentials.
  • Over the years, with 16+ stores across South Gujarat, we continue to serve generations of families.
  • A family-run business built on trust, community, and a love for good food.
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Products

Lilolal

Lilolal is the FMCG brand created by the Dhiraj Sons family after decades of experience in food retail.As the brand grows, Lilolal aims to introduce products that capture the joy, nostalgia, and bold flavors of Indian food culture.
Masalas and spice blends
80%
Food grains and pantry essentials
75%
Instant mixes
80%
Joy - Nostalgia - Flavors of Indian Food

Export

Indian Food Around The World

Dhiraj Sons Global

Through Dhiraj Sons Global, we help bring Indian food products to international markets.As the export division of the Dhiraj Sons group, we work with manufacturers and producers across India to supply high-quality FMCG products to global buyers.

International distributors

Retail chains

Importers

Private label buyers